Marketing research : measurement & method : a text with cases
Tull, Donald S
creator
Hawkins, Del I
text
New York
Macmillan
1990
5th ed.
monographic
xxii, 836p. : ill.
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING RESEARCH--CASE STUDIES
MARKETING RESEARCH
HF 5415.2 Tul
0024218219
120416