TY  - BOOK
AU  - Churchill, Gilbert A
TI  - Marketing research: methodological foundations
SN  - 0030892104
AV  - HF 5415.2 Chu 
PY  - 1976///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING RESEARCH
ER  -