Churchill, Gilbert A <br/><br/>
Marketing research: methodological foundations. (2nd ed.) 

 - 2nd ed. 
 - Hinsdale, Ill.:  The Dryden Press  1979 
 - xix, 668p. : ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Chu