TY  - BOOK
AU  - Churchill, Gilbert A
TI  - Marketing research: methodological foundations. (2nd ed.)
AV  - HF 5415.2 Chu 
PY  - 1979///
CY  - Hinsdale, Ill.
PB  - The Dryden Press
KW  - MARKETING RESEARCH
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -