TY  - BOOK
AU  - Churchill, Gilbert A
TI  - Marketing research: methodological foundations (4th ed.)
SN  - 0030055326
AV  - HF 5415.2 Chu 
PY  - 1987///
CY  - Chicago
PB  - Dryden Press
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING RESEARCH
N1  - SB LIBRARY HAS 45 COPIES
ER  -