Churchill, Gilbert A <br/><br/>
Marketing research: methodological foundations (8th ed.) 

 - 8th ed. 
 - Mason, Ohio:  Thomson Learning  2002 
 - xxvi, 1006p. : ill. 
 - The Harcourt series in marketing .
<br/><br/><label>ISBN: </label>0030331013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Chu