TY  - BOOK
AU  - Churchill, Gilbert A
AU  - Iacobucci, Dawn
TI  - Marketing research: methodological foundations (8th ed.)
T2  - The Harcourt series in marketing
SN  - 0030331013
AV  - HF 5415.2 Chu 
PY  - 2002///
CY  - Mason, Ohio
PB  - Thomson Learning
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING RESEARCH
ER  -