Mercer, David <br/><br/>
Marketing strategy 
 the challenge of the external environment 

 - London  SAGE Publications  1998 
 - viii, 325p. : ill. 
<br/><br/><label>ISBN: </label>0761958762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>BUSINESS PLANNING
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mer