Marketing strategy
the challenge of the external environment
Mercer, David
creator
text
London
SAGE Publications
1998
monographic
viii, 325p. : ill.
MARKETING--MANAGEMENT--CASE STUDIES
BUSINESS PLANNING
HF 5415.13 Mer
0761958762
http://lcweb.loc.gov/catdir/toc/97-62267.html
http://lcweb.loc.gov/catdir/toc/97-62267.html
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