TY  - BOOK
AU  - Mercer, David
TI  - Marketing strategy
SN  - 0761958762
AV  - HF 5415.13 Mer 
PY  - 1998///
CY  - London
PB  - SAGE Publications
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - BUSINESS PLANNING
UR  - http://lcweb.loc.gov/catdir/toc/97-62267.html
ER  -