Schnaars, Steven P <br/><br/>
Marketing strategy: a customer-driven approach 

 - New York:  The Free Press  1991 
 - xvi, 319p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0029279534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>COMPETITION<br/>STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETC
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Sch