@book{83049,
	author = {Crossman, Susan and Hope, Paula},
	title = {Your personal marketing playbook : the art of creating social capital on and offline},
	publisher = {Manor House Publishing Inc,},
	year = {2019.},
	address = {Ontario :},
	note = {"In Your Personal Marketing Playbook, authors Susan Crossman and Paula Hope explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve, while enjoying their lives. They call this collection of activities "Personal Marketing." The authors have developed a formula to help readers see their opportunity more clearly, and it summarizes their recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today."-- Provided by publisher}
}