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  <titleInfo>
    <title>Your personal marketing playbook : the art of creating social capital on and offline</title>
  </titleInfo>
  <name type="personal">
    <namePart>Crossman, Susan (Susan G.)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Hope, Paula</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Ontario</placeTerm>
    </place>
    <publisher>Manor House Publishing Inc</publisher>
    <dateIssued>2019</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>220 pages</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Susan Crossman and Paula Hope</note>
  <note>"In Your Personal Marketing Playbook, authors Susan Crossman and Paula Hope explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve, while enjoying their lives. They call this collection of activities "Personal Marketing." The authors have developed a formula to help readers see their opportunity more clearly, and it summarizes their recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today."-- Provided by publisher</note>
  <subject authority="lcsh">
    <topic>BUSINESS NETWORKS</topic>
  </subject>
  <subject authority="lcsh">
    <topic>INTERPESONAL RELATIONS</topic>
  </subject>
  <subject authority="lcsh">
    <topic>SOCIAL SUPPORT</topic>
  </subject>
  <subject authority="lcsh">
    <topic>SOCIAL NETWORKS</topic>
  </subject>
  <classification authority="lcc">HD 69.S8 Cro</classification>
  <identifier type="isbn">9781988058474</identifier>
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    <recordCreationDate encoding="marc">240110</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240110103342.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">English</languageTerm>
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