O'Connor, Jim <br/><br/>
The authority guide to creating brand stories that sell : smart and simple strategies to make your business irresistible 
/ by Jim O'connor 
 -  Authority Guides,   1988 
 - vi, 86 pages : illustrations  
<br/><br/><label>ISBN: </label>9781909116993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING (MARKETING)
<br/><br/><label>LC Class. No.: </label>HF 5415.1255 Oco