TY  - GEN
AU  - O'Connor, Jim
TI  - The authority guide to creating brand stories that sell : smart and simple strategies to make your business irresistible
SN  - 9781909116993
AV  - HF 5415.1255 Oco 
PY  - 1988///
PB  - Authority Guides, 
KW  - BRANDING (MARKETING)
ER  -