00334nam a2200121 a 4500008004100000020001500041050001800056100002300074245002200097246004600119260003800165350000900203120416s0000    ||||||||||||||||| ||    u  a0074632019  aHF 5415.3 Jon  aJones, Philip John10aWhat's in a brand  abuilding brand equity through advertising  aNew DelhibTata McGraw-Hillc1998  a0.00