TY  - BOOK
AU  - Belch, Michael A
AU  - Belch, George E
TI  - Advertising and promotion: an integrated communications perspective
SN  - 9780071180269
AV  - HF 5823 Bel 
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
ER  -