TY  - BOOK
AU  - Hackley, Chris
TI  - Advertising and promotion: an integrated marketing communications approach. (2nd ed.)
SN  - 9781849201469
AV  - HF 5415.123 Hac 
PY  - 2010///
CY  - Los Angeles
PB  - SAGE Publications
KW  - ARDVERTISING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -