Aaker, David A <br/><br/>
Advertising management 

 - 4th. ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  1992 
 - xiii, 593p. : ill 
<br/><br/><label>ISBN: </label>0130091502 
<br/><br/><label>LC Class. No.: </label>HF 5823 Aak