Aaker, David A <br/><br/>
Advertising management. (2nd ed.) 

 - 2nd. ed. 
 - Englewood Cliffs, N.J.  FT Prentice-Hall  1982 
 - xiii, 560p. : ill 
<br/><br/><label>ISBN: </label>0130160067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF 5823 Aak