00426nam a2200157 a 4500008004100000020001500041050001600056100001900072245003800091250001300129260005100142300002200193350000900215650002600224700001800250120416s1982    ||||||||||||||||| ||    u  a0130160067  aHF 5823 Aak  aAaker, David A10aAdvertising management. (2nd ed.)  a2nd. ed.  aEnglewood Cliffs, N.J.bFT Prentice-Hallc1982  axiii, 560p. : ill  a0.00  aADVERTISING CAMPAIGNS  aMyers, John G