Winer, Russell S <br/><br/>
Analysis for marketing planning 

 - 2nd ed. 
 - Homewood, Ill.  Irwin  1991 
 - xiv, 186p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0256086818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--UNITED STATES--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Leh