Tambatamba, Tukiya <br/><br/>
Examining the determinants of brand equity in the Zambian retail banking industry 
/ by Tukiya Tambatamba  
 - Kitwe:  Copperbelt University,  2022. 
 - xi, 68 pages : illustrations  
<br/><br/> includes bibliographical references and appendices 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDS<br/>BRAND EQUITY<br/>BRANDING (MARKETING)<br/>BANKING<br/>RETAIL BANKING
<br/><br/><label>LC Class. No.: </label>CBU-PG THESIS/TAM