TY  - GEN
AU  - Silanda, Tricilla Nkatya
TI  - An evaluation of the effect of marketing mix strategies on profitability of small and medium enterprises in Zambia
AV  - CBU-PG THESIS/SIL 
PY  - 2023///
CY  - Kitwe
PB  - Copperbelt University
KW  - MARKETING MIX STRATEGIES
KW  - SMALL SCALE MEDIUM ENTERPRISE - ZAMBIA
KW  - SMEs--ZAMBIA
KW  - KASAMA DISTRICT
N1  - includes bibliographical references and appendices
ER  -