McCarthy, E. Jerome <br/><br/>
Applications in basic marketing 
 clippings from the popular business press 

 - 1991-1992 
 - Homewood, Ill.  Irwin  1991 
 - viii, 210p. : ill. 
<br/><br/><label>ISBN: </label>0256101167 
<br/><br/><label>LC Class. No.: </label>HF 5415 Mac