Williams, Keith C <br/><br/>
Behavioural aspects of marketing 

 - London  Heinemann  1981 
 - ix, 235p. : ill. 
<br/><br/><label>ISBN: </label>0434923001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMERS<br/>MOTIVATION RESEARCH (MARKETING)<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.3 Wil