TY  - BOOK
AU  - Williams, Keith C
TI  - Behavioural aspects of marketing
SN  - 0434923001
AV  - HF 5415.3 Wil 
PY  - 1981///
CY  - London
PB  - Heinemann
KW  - CONSUMERS
KW  - MOTIVATION RESEARCH (MARKETING)
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -