The
big lie : ... or interpreting your global customer's inner life for profit
Murphy, James
creator
Jouan, Christophe
Quoirin, Meabh
text
Bloomington IN
Balboa Press
2014
monographic
xxiii, 212 pages : illustrations
By Christophe Jouan; Meabh Quoirin; James Murphy
CONSUMERS--INFORMATION SERVICES
CONSUMER BEHAVIOUR--FORECASTING
MARKETING--FORECASTING
HF 5415.32 Jou
9781452578903
211028