TY  - BOOK
AU  - Murphy, James
AU  - Jouan, Christophe
AU  - Quoirin, Meabh
TI  - The big lie : ... or interpreting your global customer's inner life for profit
SN  - 9781452578903
AV  - HF 5415.32 Jou  
PY  - 2014///
CY  - Bloomington IN
PB  - Balboa Press
KW  - CONSUMERS--INFORMATION SERVICES
KW  - CONSUMER BEHAVIOUR--FORECASTING
KW  - MARKETING--FORECASTING
ER  -