00987nam a2200205 a 4500008004100000020001800041050002000059100001800079245013300097260003900230300003700269650003600306650003600342650002700378700002200405700001900427995015900446995015900605999001700764211028s2014    ||||||||||||||||| ||    u  a9781452578903  aHF 5415.32 Jou   aMurphy, James14aThe big lie : ... or interpreting your global customer's inner life for profitcBy Christophe Jouan; Meabh Quoirin; James Murphy  aBloomington INbBalboa Pressc2014  axxiii, 212 pages : illustrations  aCONSUMERS--INFORMATION SERVICES  aCONSUMER BEHAVIOUR--FORECASTING  aMARKETING--FORECASTING  aJouan, Christophe  aQuoirin, Meabh  aMAIN LIBRARY OPEN ACCESSe751305FCBU-MAIN LIBRARY (Kitwe)I20.61jHF 5415.32 JouM1UAVAILABLEWOct 28, 2021y751305ZMain Library Open Access Collection  aMAIN LIBRARY OPEN ACCESSe751306FCBU-MAIN LIBRARY (Kitwe)I20.61jHF 5415.32 JouM2UAVAILABLEWOct 28, 2021y751306ZMain Library Open Access Collection  c84631d84631