Mambwe, Aligan

Examining the factors that influence consumer purchase intention of local brands in Kitwe, Zambia / by Aligan Mambwe - Kitwe : Copperbelt University, 2023. - x, 104 pages : illustrations

includes references


CONSUMER BUYING BEHAVIOUR
CONSUMER BEHAVIOUR
CONSUMER BUYING BEHAVIOUR--ZAMBIA

CBU-PG THESIS/MAM