The mediating role of customer satisfaction on the relationship between brand loyalty and its antecedents : evidence from banking sector
Kakosa, Esther
creator
Kitwe
Copperbelt University
2023
eng
xiii, 103 pages : illustrations
/ by Esther Kakosa
includes bibliographical references and appendices
CUSTOMER SATISFACTION
ANTECEDENTS
BRAND LOYALTY
CBU-PG THESIS/KAK B85107
240628
20240628103803.0
English