TY  - GEN
AU  - Horberry, Roger
TI  - Brilliant copywriting : how to craft the most interesting and effective copy imaginable
SN  - 9780273727347
AV  - HF 5825 Hor  
PY  - 2009///
CY  - Harlow : 
PB  - Pearson Education Limited
KW  - ADVERTISING COPY
ER  -