<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00627    a2200217   4500</leader>
  <controlfield tag="003">CBULib</controlfield>
  <controlfield tag="005">20250911145425.0</controlfield>
  <controlfield tag="008">250911b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781529720136</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="b">English</subfield>
    <subfield code="c">CBULib</subfield>
    <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415 Bev</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Beverland, Michael</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Brand management : co-creating meaningful brands</subfield>
    <subfield code="c">/ by Michael Beverland  </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">SAGE,</subfield>
    <subfield code="c">2021</subfield>
    <subfield code="a">London :</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xx, 410 pages : illustrations</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="2">rdacontent</subfield>
    <subfield code="a">Text |</subfield>
    <subfield code="b">txt</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="2">rdamedia</subfield>
    <subfield code="a">Unmediated |</subfield>
    <subfield code="b">n</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="2">rdacarrier</subfield>
    <subfield code="a">Volume</subfield>
    <subfield code="b">nc</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">002</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">86406</subfield>
    <subfield code="d">86406</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MC</subfield>
    <subfield code="a">001</subfield>
    <subfield code="b">001</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2025-09-11</subfield>
    <subfield code="e">DON -BOOKAID</subfield>
    <subfield code="g">72.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415 Bev</subfield>
    <subfield code="p">753751</subfield>
    <subfield code="r">2025-09-11</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2025-09-11</subfield>
    <subfield code="y">002</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">MC</subfield>
    <subfield code="a">001</subfield>
    <subfield code="b">001</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2025-09-11</subfield>
    <subfield code="e">DON-BOOKAID</subfield>
    <subfield code="g">72.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415 Bev</subfield>
    <subfield code="p">753750</subfield>
    <subfield code="r">2025-09-11</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2025-09-11</subfield>
    <subfield code="y">002</subfield>
  </datafield>
</record>
