The Copperbelt University Open Access Catalogue Search for 'su:"MANAGEMENT--CASE STUDIES"'

Advertising, promotion, and supplemental aspects of integrated marketing communications.

By Shimp, Terence A. Mason, Ohio South Western 2003 . xxi, 650p.: ill. 0030352711

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Advertising and promotion. (3rd edition)

By Hackley, Chris. London SAGE Publications 2015 . xvi, 326p.:ill 9781446280720

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Agricutural input marketing in Zambia

By Tembo, Patrick John Ngoma. Kitwe Copperbelt University School of Business 1997

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An analysis of job design influence on employee performance: a case of National Pension Scheme Authority (NAPSA)

By Chisenga, Charity. Kitwe Copperbelt University 2016 . xiii, 86p.: ill. , Includes bibliography

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An analysis of factors affecting quality in the manufacturing industries: a case of selected Zambian companies

By Zitha, Kennedy K. Kitwe Copperbelt University 2016 . xii, 88p.: ill. , Bibliography

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Analytical methods for marketing management

By Fitz-Roy, Peter T. Tokyo McGraw-Hill Kogakusha 1976 . viii, 337p.

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Appreciation and adoption of the marketing concept by manufacturers

By Simwanza, Edward. Kitwe Copperbelt University School of Business 1997

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Assessing the effects of Project Management practices on successful implementation of CDF funded Project's in Western Province

By Simuyambala, Buumba . Kitwe Copperbelt University 2019 . xiii,106 Pages : illustrations

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An assessment of strategic management in the Zambian public service: the case of office of the auditor-general

By Bili, Moffat. CBU, Kitwe: Copperbelt University 2011 . xv, 123p.: ill. , Supervised by Dr. James Mulungushi

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Australian cases in marketing

By Thompson, Howard A. Sydney McGraw-Hill 1975 . vi, 228p.

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Basic marketing research. (2nd ed.)

By Churchill, Gilbert A. Fort Worth : Dryden Press 1992 . xxi, 837p. : ill. , One 'statistics command summary' chart inserted. 0030540178

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Basic marketing: principles and practice. (4th ed.)

By Cannon, Tom. London: Cassell Pubs 1996 . xiv, 450 p. : ill. , Bibliography 0304332216

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Basic marketing. -- European edition

By Perreault, William D. McGraw-Hill Publishing Company 2000 . xii, 516p.: ill. 0256204020

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Basic marketing: a managerial approach

By McCarthy, E. Jerome (Edmund Jerome). Homewood, IL : Irwin 1981 . xix, 762p. : ill. , Bibliography. 0256025339

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Basic marketing: a global managerial approach. -- 13th ed.

By McCarthy, E.Jerome. Boston Irwin/McGraw-Hill 1999 . xxiv, 791p.: ill. 0071158332

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Basic marketing: a global-managerial approach.

By Perreault, William D. New York McGraw-Hill 2005 . xli, 792p. variant pagings.;ill. 007111176X

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Basic marketing

By McCarthy, Edmund Jerome. Homewood, Ill. Irwin 1990 . xviii, 734p. : ill 0256083983

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Behavioral and management science in marketing

By Davis, Harry L. New York John Wiley and Sons 1978 . v, 273p.

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Basic marketing research: using Microsoft excel data analysis. (2nd ed.)

By Burns, Alvin C. Upper Saddle River, N. J.: Pearson Education, Inc 2008 . xxix, 510p.: ill. 0131354213

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Brilliant Marketing: what the best marketers know, do and say

By Hall, Richard. Harlow: Pearson Education, Inc 2009 . xv, 331p. 9780273721239

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