The Copperbelt University Open Access Catalogue Search for 'su:"RELATIONSHIP MARKETING"'

Relationship marketing: strategy and implementation

By Peck, Helen. Oxford: Butterworth-Heinemann 1999 . xiv, 509 p. : ill. 0750636262

By Gummesson, Evert. Oxford: Butterworth-Heinemann 2008 . xv, 376p.: ill. 9780750686334

By Conway, Tony. London SAGE Publications 2010 . viii, 202p. :ill. 9781412931229

By Gummesson, Evert, 1936-. Oxford Butterworth-Heinemann 1999 . xiii, 281 p. : ill. 075064463X