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The authority guide to writing and implementing a marketing plan : a step-by-step manual to make you a smarter marketer and maximise your business profits / by Ambrose Blowfield and Jo Blowfield

by Edison, Thomas | Blowfield, Jo.

Series: Authority GuidesPublication details: [Bristol] : Authority Guides, 2017Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Michael Chilufya Sata Collection Call number: HF 5415 Blo.

The long tail : why the future of business is selling less of more / by Chris Anderson

by Anderson, Chris.

Language: English Publication details: New York : Hyperion, 2006Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): CBU-Lusaka Campus Call number: HF 5415.127 And.

Principles of marketing for digital age / by Tracy L. Tuten

by Tuten, Tracy L.

Publication details: London : SAGE, 2020Availability: Items available for loan: CBU- LUSAKA CAMPUS (1) , CBU-MAIN LIBRARY, KITWE. (2) . Collection(s): CBU-Lusaka Campus Call number: HF 5415 Tut, Main Library Open Access Collection Call number: HF 5415 Tut.

Marketing communications / by John Egan

by Egan, John.

Edition: Third edition.Publication details: London : SAGE, 2020Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Main Library Open Access Collection Call number: HF 5415.123 Ega.

Principles of marketing for a digital age / by Tracy L. Tuten

by Tuten, Tracy L.

Edition: Second edition.Language: English Publication details: London : SAGE, 2024Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Main Library Open Access Collection Call number: HF 5415 Tut .

Business-to-business marketing / by Ross Brennan; Louise Canning and Helen McGrath

by Brennan, Ross | Canning, Louise | Mcgrath, Helen.

Edition: Sixth edition.Language: English Publication details: London : SAGE, 2024Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) , CBU- LUSAKA CAMPUS (1) . Collection(s): Main Library Open Access Collection Call number: HF 5415.13 Bre, CBU-Lusaka Campus Call number: HF 5415.13 Bre.

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