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Examining the factors that influence consumer purchase intention of local brands in Kitwe, Zambia / by Aligan Mambwe

by Mambwe, Aligan.

Language: English Publication details: Kitwe : Copperbelt University, 2023Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Special Collections Call number: CBU-PG THESIS/MAM.

The effect of social media marketing, brand loyalty and electronic word of mouth on consumer buying intentions with reference to students in Kitwe, Zambia / by Tribute Chisebuka

by Chisebuka, Tribute.

Language: English Publication details: Kitwe : Copperbelt University, 2021Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Special Collections Call number: CBU-PG THESIS/CHI.

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