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Marketing and the bottom line

by Ambler, Tim.

Edition: 2nd ed.Publication details: London Prentice Hall / Financial Times 2003Other title: the marketing metrics to pump up cash flow.Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415 Amb.

The SAGE handbook of advertising edited by Gerald J. Tellis, Tim Ambler

by Ambler, Tim | Tellis, Gerald J.

Publication details: London SAGE Publications 2007Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5823 Sag.

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