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Results of search for 'au:"Mercer, David"'
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Authors
Czinkota, Michael R
Kotabe, Masaaki
Mercer, David
Holding libraries
CBU-MAIN LIBRARY, KITWE.
Item types
MONOGRAPH
Topics
BUSINESS PLANNING
MARKETING--MANAGEMEN...
MARKETING--MANAGEMEN...
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Marketing management: text and cases.
Michael R. Czinkota, Masaaki Kotabe, David Mercer
by
Czinkota, Michael R
|
Kotabe, Masaaki
|
Mercer, David.
Publication details:
Oxford
Blackwell
1997
Availability:
Items available for loan:
CBU-MAIN LIBRARY, KITWE.
(1) .
Collection(s):
Call number:
HF 5415.13 Czi
.
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Marketing strategy
by
Mercer, David.
Publication details:
London
SAGE Publications
1998
Other title:
the challenge of the external environment.
Online access:
Click here for electornic version
Availability:
Items available for loan:
CBU-MAIN LIBRARY, KITWE.
(4) .
Not available:
Withdrawn (1).
Collection(s):
Call number:
HF 5415.13 Mer
.
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