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Basic marketing: a global managerial approach. -- 13th ed. William D. Perreault, E.Jerome McCarthy

by McCarthy, E.Jerome | Perreault, William D.

Series: Irwin/McGraw-Hill series in marketingEdition: 13th ed.Publication details: Boston Irwin/McGraw-Hill 1999Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.13 Per.

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Selling dynamics

by Allen, Robert Y | Wilson, Herbert.

Series: McGraw-Hill series in marketingPublication details: New York McGraw-Hill 1984Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (2) . Collection(s): Call number: HF 5438.25 All.

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