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Results of search for 'su:"ADVERTISING--HANDBOOKS, MANUALS, ETC"'
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Authors
Allen, Chris T
Ambler, Tim
O'Guinn, Thomas C
Semenik, Richard J
Tellis, Gerald J
Holding libraries
CBU-MAIN LIBRARY, KITWE.
Item types
MONOGRAPH
Topics
ADVERTISING CAMPAIGN...
ADVERTISING--HANDBOO...
MARKETING--MANAGEMEN...
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PROMO: integrated marketing communication (2011 student ed.)
by Thomas C. O'Guinn; Chris T. Allen and Richard J. Semenik
by
Semenik, Richard J
|
Allen, Chris T
|
O'Guinn, Thomas C.
Edition:
2011 ed.
Publication details:
Mason, OH:
South-Western Cengage Learning
2011
Availability:
Items available for loan:
CBU-MAIN LIBRARY, KITWE.
(1) .
Collection(s):
Call number:
HF 5837 Ogu
.
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The SAGE handbook of advertising
edited by Gerald J. Tellis, Tim Ambler
by
Ambler, Tim
|
Tellis, Gerald J.
Publication details:
London
SAGE Publications
2007
Availability:
Items available for loan:
CBU-MAIN LIBRARY, KITWE.
(1) .
Collection(s):
Call number:
HF 5823 Sag
.
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