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Competitiveness through total cycle time : an overview for CEOs /

by Thomas, Philip R | Martin, Kenneth R., 1938-.

Publication details: New York McGraw-Hill 1990Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.155 Tho.

From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed. Leslie de Chernatony

by De Chernatony, Leslie.

Edition: 2nd ed.Publication details: Oxford: Elsevier Butterworth Heinemann 2006Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.15 Dec.

Getting competitive : middle managers and the cycle time ethic

by Thomas, Philip R.

Publication details: New York : McGraw-Hill 1991Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.155 Tho.

Hooked: how to build habit-forming products By Nir Eyal

by Eyal, Nir.

Publication details: Milton Keynes Lightning Source uk Ltd 2014Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.15 Eya.

Innovation management and new product development. -- 4th ed.

by Trott, Paul.

Edition: 4th ed.Publication details: Harlow, Essex Prentice Hall 2008Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HD 45 Tro.

Creating powerful brands: the strategic route to success in consumer, industrial and service markets

by Chernatony, Leslie de.

Publication details: Oxford: Butterworth-Heinemann 1992Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (4) . Not available: Withdrawn (2). Collection(s): Call number: HF 5415.15 Che.

Product management : strategy and organization. (2nd ed.)

by Pessemier, Edgar A. 1922-.

Series: Wiley series in marketingEdition: 2nd ed.Publication details: New York : John Wiley and Sons 1982Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (2) . Collection(s): Call number: HF 5415.15 Pes.

New product development: an introduction to a multifunctional process Tim Jones

by Jones, Tim.

Publication details: Butterworth-Heinemann 1997Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (3) . Collection(s): Call number: HF 5415.153 Jon.

Marketing decisions for new mature products: planning development, and control

by Hisrich, Robert D | Peters, Michael P.

Publication details: Columbus, Ohio: Charles E. Merill 1984Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (2) . Collection(s): Call number: HF 5415.15 His.

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