| 000 | 00658nam a2200193 a 4500 | ||
|---|---|---|---|
| 008 | 120416s1980 ||||||||||||||||| || u | ||
| 020 | _a0394322657 | ||
| 050 | _aHF 5823 Gil | ||
| 100 | _aBerkman, Harold W | ||
| 245 | 1 | 0 | _aAdvertising concepts and strategies / |
| 260 |
_aNew York : _bRandom House _c1980 |
||
| 300 | _axxx, 610p. : ill. | ||
| 350 | _a0.00 | ||
| 500 | _aBibliography: p. 587-593 | ||
| 650 | 0 | _aMARKETING | |
| 650 | _aADVERTISING CAMPAIGNS | ||
| 700 | _aGilson, Christopher C | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I8.00 _M1 _UAVAILABLE _ZMain Library Open Access Collection |
||
| 999 |
_c33637 _d33637 |
||