| 000 | 00738nam a2200193 a 4500 | ||
|---|---|---|---|
| 008 | 190122s2014 ||||||||||||||||| || u | ||
| 020 | _a9780195593921 | ||
| 050 | _aHF 5822 Fer | ||
| 100 | _aFerrier, Adam | ||
| 245 | 1 | 4 |
_aThe advertising effect: how to change behaviour _cby Adam Ferrier and Jennifer Fleming |
| 260 |
_aOxford: _bOxford University Press _c2014 |
||
| 300 | _axix, 234p.: ill. | ||
| 350 | _a13.95 | ||
| 650 | _aADVERTISING--PSYCHOLOGICAL ASPECTS | ||
| 650 | _aINFLUENCE (PSYCHOLOGY) | ||
| 650 | _aCONSUMER BEHAVIOR | ||
| 650 | _aBRANDING (MARKETING) | ||
| 995 |
_FCBU-MAIN LIBRARY (Kitwe) _I13.95 _M1 _UAVAILABLE _WJan 23, 2019 _ZMain Library Open Access Collection |
||
| 999 |
_c33638 _d33638 |
||