| 000 | 00748nam a2200193 a 4500 | ||
|---|---|---|---|
| 008 | 070824s2005 ||||||||||||||||| || u | ||
| 020 | _a007111176X | ||
| 050 | _aHF 5415.13 Per | ||
| 100 | _aPerreault, William D | ||
| 245 | 1 | 0 |
_aBasic marketing: a global-managerial approach. _cWilliam D Perreault; E Jerome McCarthy |
| 250 | _a15th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _c2005 |
||
| 300 | _axli, 792p. variant pagings.;ill. | ||
| 350 | _a0.00 | ||
| 650 | _aMARKETING--MANAGEMENT | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 700 | _aMcCarthy, E Jerome | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _M1 _UAVAILABLE _WAug 24, 2007 _ZMain Library Open Access Collection |
||
| 999 |
_c35578 _d35578 |
||