000 00681nam a2200157 a 4500
008 130125s2012 ||||||||||||||||| || u
050 _aTHESIS/MBA
100 _aKunda, Ingrid
245 1 2 _aA comparative study of the marketing strategies of Zambia's established daily newspapers
_cby Ingrid Kunda
260 _aKitwe:
_bCopperbelt University, School of Business, Department of Postgraduate studies
_c2012
300 _ax, 83p.: ill.
500 _aBibliography
650 _aMARKETING--NEWSPAPERS--ZAMBIA
650 _aDAILY NEWSPAPERS--ZAMBIA
995 _FCBU-MAIN LIBRARY (Kitwe)
_M1
_UAVAILABLE
_WJan 25, 2013
_ZUniversity Collection
999 _c38050
_d38050