000 00730nam a2200229 a 4500
008 120416s1980 ||||||||||||||||| || u
020 _a0395285003
050 _aHF 5415 Rob
100 _aFerrell, O. C
245 1 0 _aMarketing
246 _acontemporary dimensions
250 _a2nd. ed.
260 _aBoston
_bHoughton Mifflin
_c1980
300 _axii, 399p. : ill.
350 _a0.00
500 _aBibliography.
650 _aMARKETING--CONGRESSES
650 0 _aMARKETING--MANAGEMENT--CASE STUDIES
700 _aPride, William M
700 _aRobicheaux, Robert A
995 _D0.00
_FCBU-MAIN LIBRARY (Kitwe)
_H1
_I11.50
_M1
_UDAMAGED
_ZMain Library Open Access Collection
999 _c50395
_d50395