| 000 | 00810nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 100412s2005 ||||||||||||||||| || u | ||
| 020 | _a0071111697 | ||
| 050 | _aHF 5415.13 Mar | ||
| 100 | _aMullins, John W | ||
| 245 | 1 | 0 |
_aMarketing management: a strategic decision-making approach. (5th ed.) _cJohn W. Mullins...[and others] |
| 250 | _a5th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill _c2005 |
||
| 300 | _axxiv, 520p.: ill. | ||
| 350 | _a0.00 | ||
| 490 | _aMcGraw-Hill/Irwin series in marketing | ||
| 650 | _aMARKETING--MANAGEMENT | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 700 | _aMullins, John W. (John Walker) | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _M1 _UAVAILABLE _WApr 12, 2010 _ZMain Library Open Access Collection |
||
| 999 |
_c50463 _d50463 |
||