| 000 | 00877nam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 101013s2006 ||||||||||||||||| || u | ||
| 020 | _a075066746X | ||
| 050 | _aHF 5415.13 Mac | ||
| 100 | _aMcDonald, Malcolm | ||
| 245 | 1 | 0 |
_aMarketing plans for service businesses: a complete guide. -- 2nd ed. _cMalcolm McDonald and Adrian Payne |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford _bButterworth-Heinemann _c2006 |
||
| 300 | _axiv, 401p.: ill. | ||
| 350 | _a0.00 | ||
| 650 | _aMARKETING--MANAGEMENT | ||
| 650 | _aService industries--Marketing | ||
| 650 | _aSERVICE INDUSTRIES--STATISTICS | ||
| 650 | _aMARKETING--PLANNING | ||
| 650 | 0 | _aMARKETING--MANAGEMENT--CASE STUDIES | |
| 700 | _aPayne, Adrian | ||
| 995 |
_D0.00 _FCBU-MAIN LIBRARY (Kitwe) _H1 _I0.00 _M1 _UAVAILABLE _WJan 6, 2011 _ZMain Library Open Access Collection |
||
| 999 |
_c50492 _d50492 |
||